This past year we have had the privilege of going through a rebrand with Matchstic, a Brand Identity House in Atlanta. While our current brand is relatively strong in the eyes of our clients and followers, it didn’t communicate the overall story of A Bryan Photo like we wanted. Matchstic assured us that the changes to our brand would be evolutionary in nature and the core “look” of our company would remain intact.
The current logo was nice but didn’t have any depth… simply three angles of a camera not even specifically connected to our work. We wanted to keep the analog feel but with an updated and more sophisticated look. We gave Matchstic freedom to take it from there.
With a mission to give purpose to our “look”, they created hand-drawn illustrations based on the actual cameras in the A Bryan Photo arsenal. Also, the illustration style harkens back to the line art of letterpress and hand-crafted printing methods. Lastly, we added the word “Birmingham” because our location in the American South influences our style of photography and personality as a studio. The new mark (or marks) point us in the direction of the story we hope to tell daily with our viewers.
You may have noticed small uses of the new mark and type sets on the blog or on printed materials you received in the mail from us. We will slowly implement the new brand throughout this spring, the culmination being an incredible new website due to arrive in April. Keep an eye out for blog posts on how this refresh is affecting our approach and deliverables.
We hope you like the upgrade.
For more on info on this rebrand, view our case study on the Matchstic website.
Special thanks to Alvin Diec for his vision and direction throughout this entire year. You are a true artist.
I love it! Wooo hooo for rebranding! LOVEe
love the rebrand! it looks great and fits A Bryan Photo well. like the fresh new look
is it time for a new tshirt? wearing my rollei tshirt today! LOVE the renewed brand! it is perfect!
It was a pleasure working with you. Your team and your work inspire us.
Fabulous ! An elegant evolution
Thanks everyone!
We are thrilled to reveal all the amazing elements of this rebrand over the coming months.
Wow, I love this Bryan. Clean (without being "modern minimalism").
It looks beautiful, or thus says the web designer. Nice choice for website redesign. It fits your work perfectly. I love the little extra details like the stamp.
Love the new look… it's perfect! I love the added "Birmingham" too.
this looks REALLY cool, nice rebranding!
My can't wait thing of the rebranding:
I can't wait to finally see Ashley in the team section!
My 2 hopes of not-change among all the changes that are coming:
I hope you keep using the same AA t-shirts, their cotton & cuts are just awesome!
And
I hope you keep the scroll galleries. I love them. And I love that the older weddings don't disappear. It's cool to be able to see ABP's evolution. And I always end up going to those awesome shots of Azurae and Danny in front of the Public Market Center sign. Oh, and not to mention the one of them crossing the street. Those pics are just the best thing ever.
wow. I love the new look.
The neutral tones with a little hint of blue – perfect.
[...] The Rebrand. As we shared previously, we underwent a rebrand of our company last year with Matchstic. Following that inspiring process, [...]